Privacy Policy

1. Introduction

The Matcha UK ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Subscribe to our newsletter (email address)
• Contact us through our contact form (name, email address, message content)
• Interact with our website in other ways

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device information

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send you our newsletter (with your consent)
• To respond to your inquiries and provide customer support
• To improve our website and user experience
• To analyze website usage and trends
• To comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate interests: For website analytics and improvement
• Contract performance: To respond to your inquiries
• Legal obligation: To comply with applicable laws

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Remember your preferences
• Analyze website traffic and usage patterns
• Provide personalized content
• Enable affiliate tracking for commission purposes

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

6. Affiliate Links and Third-Party Services

Our website contains affiliate links to third-party retailers. When you click these links, the third party may collect information about your visit. We may also receive commission information related to purchases made through these links.

We use third-party services for website analytics and email marketing. These services may collect and process your information according to their own privacy policies.

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist us in operating our website
• To comply with legal obligations or court orders
• To protect our rights, property, or safety
• With your explicit consent

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Newsletter subscriptions are retained until you unsubscribe.

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of data processing
• Right to data portability: Request transfer of your data
• Right to object: Object to processing of your personal data
• Right to withdraw consent: Withdraw consent at any time

To exercise these rights, please contact us using the information provided below.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

11. International Data Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

12. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us through our contact page.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority.